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Online, we're constantly looking for something we can use right now, something valuable and new in a haystack of same old, same old.

Online, we don't read top to bottom and left to right. We scan whole pages in chunks that center around headlines. Then we look at pictures, or listen to an audio clip, or watch a video, or play a game, ...or click off to another site to start again.

It can be especially hard for a solo practitioner or a lean and mean mid-sized competitor whose main business is offline to keep up. That's where I step in; maintaining websites, blogs or newsletters, keeping them clean and full of fresh, engaging content. I also help clients reach out to attract customers through articles, presentations and other offline collateral.

As a freelance writer, I've been helping clients deliver the right message through the right media to the right market for more than 28 years. I've spent more than 10 years learning firsthand what does and doesn't work online as well.

I've helped other clients with...