03/23/10 by lizm | Inbound marketing, Local marketing, Search optimization | 1 Comment »
Every year there is a business expo held in Rockton Illinois that showcases the many small, home-based and local businesses in the Rockton/Roscoe area called “RO-RO” for short. This year there were 101 exhibitors (aside from the public sector exhibitors, food vendors, etc.).
I know because I walked the show floor and spoke with someone in every one of those booths. I asked them all a single question, and I must admit I was a more than a little surprised by the answers I got. Read more →
03/19/10 by lizm | Local marketing | 5 Comments »
No, absolutely not every small business needs a website.
At the beginning of March I wrote the first part of this series where I concluded that “yes” every business could benefit from a website (read it here). But we both know that isn’t technically or exactly true. Read more →
03/01/10 by lizm | Local marketing | 4 Comments »
Do any of these situations sound familiar?
- A small engineering firm that has built its business on word of mouth networking finds out they lost a potentially large client because the buyer searched for companies to invite to bid online.
- A local gift shop in the strip mall went out of business after a very disappointing Christmas season. Read more →
