Archive for the ‘Inbound marketing’ Category

Content Marketing Infographic

Yet another very cool infographic. This one, courtesy of Marketo, covers the subject nearest and dearest to me, content marketing. Please let me know what you think.

Content

Local business owners beware!

Hold on to your wallets local business owners!

The latest and greatest way to “amass a fortune and build a massive list of people throwing money at you” involves you. And not in a good way.

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What RO-RO teaches us about local business

Every year there is a business expo held in Rockton Illinois that showcases the many small, home-based and local businesses in the Rockton/Roscoe area called “RO-RO” for short. This year there were 101 exhibitors (aside from the public sector exhibitors, food vendors, etc.).

I know because I walked the show floor and spoke with someone in every one of those booths. I asked them all a single question, and I must admit I was a more than a little surprised by the answers I got. Read more →

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