10/20/11 by lizm | Local marketing | No Comments »
I’m beginning to put together a series of step-by-step guide books, videos, etc. for the “Do It Yourselfers” among us. I’ve started with with a free gift that I hope will help you jumpstart your local business marketing efforts online.
Places Everyone is a complete guide to claiming and enhancing your Google Places page. After you’ve signed up to get instant access to the guide, please come back here and leave me a comment on what you would like to see covered in this sort of an eBook, or video, in the future.

04/29/10 by lizm | Inbound marketing, Local marketing | No Comments »
Hold on to your wallets local business owners!
The latest and greatest way to “amass a fortune and build a massive list of people throwing money at you” involves you. And not in a good way.
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03/23/10 by lizm | Inbound marketing, Local marketing, Search optimization | 1 Comment »
Every year there is a business expo held in Rockton Illinois that showcases the many small, home-based and local businesses in the Rockton/Roscoe area called “RO-RO” for short. This year there were 101 exhibitors (aside from the public sector exhibitors, food vendors, etc.).
I know because I walked the show floor and spoke with someone in every one of those booths. I asked them all a single question, and I must admit I was a more than a little surprised by the answers I got. Read more →