Next to articles, few things work as hard to establish your reputation online than your own eBooks and special reports. For many companies, a 10-20 page special report is the ideal giveaway to help build their long term email list. If you pack the report with valuable information, prospective clients are brought that much closer to believing that you understand their problems and can help solve them.
Length is not the only thing determining value, however. The “Sure Shot” example below is “just” a checklist, but it’s one that will be printed out and referred to over and over.
Click on the text link for my first example below to read my newest report and to see how you too could deliver a special report that builds a permission-based mailing list at the same time.
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