Here are just a few of the public facing websites that I’ve written, designed and/or coded to give my customers an online “home base.” You’ll find another listing of blogsites I have created for clients in a separate post on social media marketing because I tend to do more social bookmarking, facebook set-ups, twitter set-ups and ongoing maintenance projects and packages with them.
While it is true that I almost exclusively set up new clients with WordPress blogsites, I have also had plenty of experience with sites created on other platforms and coding languages. eCommerce sites, Content Management sites, PHP and ASP all have their strengths. I began handcoding HTML in the late 1990s and made the transition to using cascading style sheets and some bits of other programming before I made my first version 2.0 WordPress site back in the day.
Here are two examples of very specific landing pages. One was built to capture email addresses for a lead generation program, the other to sell a specific eBook. Notice that neither of them includes any “external” side or top navigation links that could entice someone to leave the page. This is just one of the “best practices” applied.
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Keyword research and placement is arguably more important for smaller businesses competing on the local level. BUT… it doesn’t need to be heavy-handed. Nor do you need to focus all your energy on one or two keywords. Here are just two examples of geo-targeted sites I helped reach the first page of the search results with the content I provided.
BTW… both of these sites were selected for display here because they are located in Australia. Geo-targeting is important all around the world. I contributed the content, not the design of these sites.
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CSS layout included AJAX |
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I did my very first newsletter as a part-time employee at a local tennis club. Sadly, the three issues I typed out, cut and pasted onto paper, then xeroxed to hand out to members arriving at the club, were the only issues of that newsletter.
Some would argue that spam has killed the effectiveness of email. Others point to blogs as an email replacement. Still others advocate replacing the email lists with facebook fanpages. These may be great options for some companies, but for others, in-house print newsletters continue to be the best way to go for their audience (with PDFs for website downloads).
Newsletters themself have evolved from print to electronic and even to audio or video delivery. They also aren’t the only type of lead generation vehicle being used. Special reports, whitepapers, autoresponders (scheduled emails) and videos are all very effective means of providing value and continuing to build a relationship with prospective and current customers.
While I have helped companies set up their lead generation accounts and filled them with content of all types here are a couple of examples that I feel represent different presentation options. These were also extremely well received.
The Inside Edge newsletter that I am featuring here is one I took over producing for WSI (an international web design franchise) in 2003. At that time it had 200 subscribers. In the 20 months I created it for them, it grew to more than 102,000 subscribers. If the direct links to the example issues below no longer work (they are externally hosted and not under my control), hover over the “comments” box to see the notes for each slide.
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In both examples below, click the comment box in the upper left of the screenshot to read the presentation transcript |
This webcast is no longer available online. Please download theSEO webcast PDF here. |
![]() Sample webcast on accessibility |
I edited LSS Safety News for 2010 |
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The Internet thrives fresh, well-written content and so will your business. Onsite or off, text, video or infographic content is what convinces visitors to become customers.