How important is it to you that your blog/website rank highly in the search engines? For a few people the answer can honestly be “not at all.” When your blog is used to communicate internally among a closed group of people, you might actually be more concerned with keeping people out than helping them find a way in.
However, for most blogs built for commercial purposes, the ability for prospective customers to find you through the search engines is the whole ball game. If you want to avoid paying the rising PPC advertising costs, or if you want to supplement those ads, you need to do some work optimizing your blog to show up on the first two pages of results.
Sure, if yours is a local business, you may think you can do without all this online hassle. You may still think you’ll find all the customers you can handle if you’ve got a big enough ad in the yellow pages. But you’re only fooling yourself.
The yellow page shoppers have moved online. More than 90% of us turn to the Internet first—even if we’re looking for the closest pizza parlor. 67% of us will go on to buy something offline based on our online research.
Why wouldn’t you want to be the first business they see when they type “nail salons + Rockford” in Google or another search engine? It used to be that there were two ways you could get to that top position. You could buy it through a “pay per click” (PPC) ad, or you could do the “search engine optimization” that would eventually get you to the top of the “natural” unpaid results.
There is a third way to bypass all that expense, and all that time. Ask me what it is.
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