One of the hardest working plugins you will add to your blog is the All In One SEO plugin. It’s free, and easy to install and use. But it won’t do you any good unless you do one thing.
Use it. It’s not automatic.
This plugin allows you to set a separate title (what appears in the top bar of your browser), description and keywords for each post and page on your blog. That’s a tremendously powerful combination.
The title bar as the first element of the page is very important to your search ranking. Use the keywords you want this post to rank for in the beginning of your page title. Some people repeat the blog name at the end of each title, but this hasn’t been proven to be vital to success.
The description is for your human readers. In one to two brief sentances, you don’t want to tell your reader what the article is about. You want to tell they why it’s important, or why they should click through to read the rest of it. The description should be a teaser. If it’s not that sort of post or page, use several of the related keywords and tags that apply to the page. Just don’t leave it to the spiders to pick out the first 160 characters they find on your page. That will most likely be giberish.
The keywords are your chance to have this blog post, written eight months after your blog was launched as the fourth in a series of technical how-to articles, become the front door for search engine spiders, referral site linkers, researching prospects and potential clients with money in-hand alike. Deep linking can improve your overall rank in the search engines as well.
BUT…you have to actually use the opportunities this plug in gives you. Don’t let yourself be shortchanged because you only have time to add a link to someone else’s article as your blog post today. Plan on two to three minutes with each and every post to craft this information as carefully as you do your lead paragraph or headline.
It’s that important. Every time.
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