As a small business owner you may not often feel you have the luxury of choosing to do something yourself or outsource it to a professional. But cash flow concerns don’t have to rule your business. I offer small business marketing solutions that meet more than your budget: they meet your personal involvement needs as well.
Are you a DIY or a DFY kind of person?
DIY (do it yourself) You enjoy learning new things then rolling up your sleeves and actually doing them. Or you have more time than money — a category that includes a lot more of us today. For you, I offer my years of experience in the DIY trenches as a consultant and soon, as the author of a series of short, pointed, “go-here-do-that” marketing step booklets.
Download Places Everyone my first offering in the “Lunch and Launch” series as my gift. This easy to follow guide will help you get your local marketing efforts off on the right foot by putting your business information in front of potential customers who are looking for a bu usisiness like yours online right now. This and other titles in the series are powerful marketing action steps designed for you to complete in about an hour that could help bring you business right away.
DFY(done for you) You know you don’t know how to do a particular task, and don’t want, or don’t have time to learn. Your business building time is better spent doing what they do best. For you I offer a wide range of services, from setting up your website, facebook page, etc. to filling your sales department with leads and all the way up to completely managing your online marketing efforts for a monthly retainer.
There’s no such thing as a routine small business marketing project. The changing delivery vehicles I can work with are two of the things I love most about what I do. But, I understand about budgeting and the desire for price certainty. So here are four “fairly typical” project types, what they could include, and what they would/could cost:
- Build your website/blog – whether you need a completely new web presence or just need to add a blog to an existing site, I can do just the technical set-up or a full turnkey site/blog (a full online business presence that includes the content of your website without the cost or complexity of a custom designed website)
- Build your Facebook page – Facebook changes what you can do and can’t do with your business page regularly. I can help you with a custom page set-up that coordinates with your blog for a more seamless customer experience.
- Build your mobile website or text messaging program – There’s a difference between having a mobile website and one that is just mobile-friendly. I’ll make sure you put your best foot forward on the little screens too.
- Get a one-time project quote – I can do your keyword research and write the content for your site in a way that will boost your site visibility in the major search engines immediately. SEO content creation is a real specialty of mine and a skill you won’t find very often. I can also help you with article marketing, video creation, email marketing (including autoresponder sequences) PR, etc., etc.
- Buy a set number of hours each month to use any way you need; adding content to your site, building offsite links through article marketing or social marketing, creating your monthly newsletter or autoresponder messages. There are many different ways I can add value to your online marketing strategy.
- Retain us as your Online Marketing Partner (in charge of all your online efforts) for a flat fee per month – Contact me today if you need a comprehensive business building package to target and grow your business using the Internet. Lets talk about a real marketing strategy that uses Internet technologies to drive real business your way. Then let me help you execute it for you and report on our success.
Just because yours is a small business doesn’t mean your marketing results have to be small. There’s no reason you can’t include many of the same tactics and techniques used by your larger competitors with the right professional help. Together we can turn small business marketing into big bottom line business.
