No, absolutely not every small business needs a website.
At the beginning of March I wrote the first part of this series where I concluded that “yes” every business could benefit from a website (read it here). But we both know that isn’t technically or exactly true.
The gas station or the convenience store on the corner may not see a whole lot of return on their investment in a traditional website. Nor will the barber who is planning on closing his shop when his clients no longer need him to shave their heads into their current bald style.
But…
(and yes it is a huge but)
They do need the Internet. More specifically, there is a class of businesses out there that could benefit more from Internet technology and the way it has changed the ways people shop than any other. Our examples above probably will.
A website geared to mobile devices, or a mobile text marketing plan will become more an more important to the gas station or convenience store owner as “there’s an app for that” spreads. My son is proof.
As a 16 year old, broke high school student, he admitted he almost ran out of gas one night. His friend looked for the best gas price on his iPhone and while they made it to that station, and did save some money, he said they were driving on fumes.
For just a moment imagine you own a gas station and ask yourself these two questions. Isn’t your station a little closer? Shouldn’t you have been on that map?
Getting yourself “on the map” is what you have to do to succeed online. And it’s the very first thing you should do…literally.
- Before we talk about setting up a website (or a version that looks good and runs fast on the smartphones)
- Before we set up your text messaging campaign reminding people it’s time to get their heads shaved
- You have to be on the map so people can find you
I’ll be showing you exactly how you can do that in just a couple of weeks. If you can’t wait, email me today.
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Thanks; if there’s anything in particular you would like to see covered, please let me know.
Epic site I’m so glad I stumbled here through my friend’s blog, Going to need to add this one to the blogroll.
Thanks for your kind words and interest. I am in the process of creating a step-by-step guide for small businesses to help them get their businesses on the map. I will contact you both in a few weeks when it’s ready.
I’m sorry it won’t be done for a week or two because you actually caught me in the middle of updating my website to a completely WordPress-driven site. I’ll have my portfolio reloaded soon along with some exciting information on how local businesses can use the Internet besides websites and maps too.
Hiya from Norway! I have found your url on yahoo. Useful content! Jessica A. Wheeler x
Can you provide more information on this? sincerely