I’m having one of those “smack your forehead” moments.
Michelle McPhearson has written a report I should have written. It’s what I do for my clients and it’s the way I do it. We do it the same because we both have taken our online experiences and melded them with what we learned from the same great teachers (including Ed Dale, Dan Raine and Bob Summerfield-thank you!).
What’s different is that she recognized an opportunity to turn that into an information product that will lead to passive income sales online. That’s another thing I help a lot of my clients do.
So why can’t I seem to do it so well for myself?
I can tell myself it’s because I’m busy down here in the trenches trying to drum up (and finish) the business that’s going to pay the rent this month. And yes, I recognize that as the same sort of excuse I hear from prospective clients who know they should be doing more to market themselves online, but aren’t.
Like all excuses, it sounds good, but doesn’t really get to the heart of what’s holding me back.
Social media marketing is such a natural outgrowth of everything that’s come before that it falls into my “everyone knows this, it’s not special” category. I suspect everyone who’s been working in their profession for a while knows exactly what I’m talking about. All of us tend to take our knowledge and the value of our lifelong experiences for granted this way.
In my case, the basics of what you have to do to attract qualified buyers to your website or blog is not some new secret I just tripped over. It’s something I’ve actually been doing for years. Time has blurred many of the painful lessons it took me to learn what works and what doesn’t, so I have a hard time thinking of it as something valuable that someone else would be willing to pay for.
So I’m once again vowing to treat myself and my life experience with a little more respect. If you’re in my boat, I hope you will too.
And I’m recommending that everyone in earshot get themselves over to http://www.socialmediamyth.com/ and sign up for Michelle’s free and wonderfully valuable and readable report right now. There are no great and profound “secrets” being withheld by greedy gurus to be uncovered in a $97 per month private membership setting, but web 2.0 social marketing does take time and effort. Armed with Michelle’s report you’ll know where to apply that time and effort. If you don’t have the time, you’ll at least know why I do the things I do on your behalf… and why they work.
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Tags: Michelle McPhearson, social bookmarking, Social marketing, social networking, social networks
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